![]() Granted, most marketers don’t need this level of sophistication at the early stages, and when it comes time, the cost is well justified by the marginal ROI. The latter downside is also apparent in Mailchimp you won’t be able to do real robust personalization or automation until you fork over some cash. Really, not until the Pro tier, which is $800/month. No real a/b testing, personalization (outside of basic stuff), or automation at the free tier. Mailchimp does their limits based on contact list, so I can email as often as I want. Free limits are restrictive, with 2000 email sends.Love the high visibility into contact analytics and marketing analytics and how we can tie this data to our other web analytics and customer analytics sources. I use the CRM for Omniscient, so this tie-in is quite helpful in tracking leads. I don’t like designing things, so big plus on the ready made templates. Strict user agreements make it so there’s not as much spam coming out of HubSpot’s platform, so you’re going to get better deliverability rates on average. Whether you’re using the drag and drop editor or the code editor, it’s easy to figure out without design or developer resources. Other than the CRM, it’s my favorite HubSpot freemium feature. I’m clearly biased in some way, but I’m writing right now as Alex Birkett the individual (or perhaps the agency founder), not as a HubSpot marketer. Let’s get this out of the way: I work on user acquisition growth at HubSpot. The latter approach is the goal of this list. One could also just find the next best offer from a curated list of favorite email tools and get back to work. One could spend many hours, days, or weeks researching and trying every email marketing tool on the market. This isn’t a comprehensive list of all possible Mailchimp competitors, just my favorites and those I have direct experience with. The 11 Best Mailchimp Alternatives & Mailchimp Competitors in 2023 They’re merely a bonus for me on top of listing what I deem to be my favorite products. ![]() However, affiliate payouts don’t affect placements on this list. Note: I’m using affiliate links on some of the mentions on this list which means I might get paid if you sign up. More acutely, they recently made changes to their pricing structure as well as stopped offering a direct integration with Shopify, which has pushed many existing users to ask, “what’s the best Mailchimp alternative?”Īs both a Mailchimp user and as someone who has worked with dozens of clients and companies that use different tools, I’m prepared to answer that question. I’ve got a few content offers and some automated kickback emails and drip sequences, but I mostly just use the tool to send a weekly newsletter blast to my relatively small audience.Ī company with sophisticated personalization needs may find Mailchimp limiting in some regards. I personally use Mailchimp for my email list, but my use case is relatively simple. They’re a huge player in the email marketing space, and also in the broader marketing technology landscape. Mailchimp is a privately held company that does upwards of $700m annually in revenue and has upwards of 800 employees ( this being data from 2019, so likely much higher now). Whether you’re in search of a full suite email marketing service to run all of your marketing communications or just newsletter software to send to your email list, Mailchimp is likely on your consideration list. ![]()
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